Year after year, children’s products and services outperform other industries because in lean times, consumers tend to cut down on spending for themselves rather than for their kids.
This year, over 35 million children* will be in prekindergarten through grade 8 so a family entertainment center focused on party, entertainment, and fitness is uniquely positioned to “play” within this primary market. Add to that over 70 million children under 18** having over 200,000 birthdays every day.
With physical education programs at a historical low in today’s school curriculums, it’s becoming more difficult to find outlets for children to safely socialize and have group activities. There are several industry drivers surrounding children’s health and fitness:
- Rising children’s obesity
- Increasing time spent in front of a screen
- Diminishing involvement in athletics & physical activity
Recently celebrating our 13th anniversary, we’re at the forefront of the indoor family fun destination industry and in one of the hottest franchise segments. It’s the right time with the right players!
*National Center for Education Statistics (http://nces.ed.gov/fastfacts/display.asp?id=372)
** Child Trends (http://www.childtrends.org/?indicators=number-of-children)